Little lessons to make your writing shine.
You are: a person who writes, a person who emails, a person who is curious, a person who likes short newsletters, or a person who wonders about words.
Small Change is a series of bite-sized lessons and stories to help you write better. You can read them below or follow along in real-time as they land in your inbox (nearly) every week.
The archives👇
Is McDonald’s an ‘it’ or a ‘they’?
When you're writing about a company, a board, a government department, or similar, do you use the singular pronoun 'it' or the plural pronoun 'they'?
Using acronyms kindly
While both acronyms and initialisms let you communicate quicker, they can also confuse and isolate your audience if they're not across the meaning of the acronym.
Reading your way to better writing
Reading consistently is one of the best ways to improve your writing. Through osmosis, you soak in the tools for good writing whenever you pick up a book.
Buttons and hyperlinks: on being a benevolent portal master
Not clearly labelling buttons and hyperlinks is like having a door in your house labelled “Toilet” that actually contains a mandatory U2 concert. Not cool! Very weird!