Little lessons to make your writing shine.

You are: a person who writes, a person who emails, a person who is curious, a person who likes short newsletters, or a person who wonders about words.

Small Change is a series of bite-sized lessons and stories to help you write better. You can read them below or follow along in real-time as they land in your inbox (nearly) every week.

 The archives👇

Imogen Baker Imogen Baker

An editing trick for busy writers

Good writing needs a warmup but who on God’s green and busy and increasingly volatile Earth has the time for that? Instead, just delete the first paragraph you wrote because it was probably bad.

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Imogen Baker Imogen Baker

User experience lessons taught to me by a menu

Good user experience responds to the context of the user and tries to learn how they interact with the product and the best living example of good and bad off-screen UX is none other than the humble cafe menu.

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Imogen Baker Imogen Baker

As inscrutable as a corporate idiom

Idioms are baked into corporate culture because they're indirect. But they can get you into hot water (hey, that's an idiom) if you use them too frequently or in the wrong situation.

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